The task is to achieve maximum cooperation with customers. Therefore, the game scheme is the base of the web site. The visitors were able to earn points, take part in games dedicated to football themes.
Scoring system was grounded to standard activities such as website visit (1 point daily), “like” and inviting friends and sharing their works etc.
Users gained points for passing the three-dimensional game, publishing photos and videos, comments and even “likes” from over people.
Next users were able to exchange points for branded prizes in a special web-store.
The terms and conditions of the promo were explained on separate page.
Campaign results
- 54 000 registered users
- 80 000 unique visitors
- 30 000 competition entries
- 1 500 000 “likes” on web site
- 60 000 “likes” from social network buttons
