In 2012 was an 25 anniversary of the Michael Jackson’s hit “Bad”. Pepsi and KFC arranged a competition for a tickets to the concert «Michael Jackson: the Immortal World Tour» in Saint Petersburg.
The Rocket firm developed a bright website where participants published photos “be like a Jackson”.
The main prize was a trip to a concert devoted to legendary King of Pop.
Campaign results
- 2 500 registered users
- 120 000 unique visits
- 1 100 submitted photos
- 31 100 likes on the website
